The Ogle School is an awesome team to get to work with, and we’re so grateful they let us help tell their story. The 2014 spot (above) is a fun, high-energy piece that can be seen on TV and online. Directed by fashion photographer and director Dixie Dixon, the spot has a beautiful and modern style that resonates with Ogle’s target audience.
From Director Dixie Dixon:
When a team of top-notch and wildly passionate creatives immerse themselves in a project where they are given full creative freedom to push the envelope- it’s like MAGIC!!! This was surely the case with this one…
Ogle School challenged us to create a commercial spot that would be “outside the box, aggressive, visceral, and inspiring.” Ogle School has an outstanding reputation as one of the high-end cosmetology schools with an international reputation and successful graduates in salons throughout the world so we wanted to communicate this through striking visuals, edgy music and attitude. Students go through the program as a blank canvas and end up discovering their own unique style and brand which is why we brought in successful Ogle Grads to be a part of the commercial and showcase their abilities. These stylists thrive in a variety of circumstances from salons to the runway so we even cast some of the best fashion models in the industry to help us achieve the high-fashion edgy vibe.
The result is something we are truly excited about and the client was too, so excited in fact that they had a hard time coming up with any edits at all. So we hope you enjoy it, and we are so grateful to have had the opportunity to work with such a great client.