ARE YOU LEVERAGING VIDEO TO COMMUNICATE CLEARLY AND GET THE RESULTS YOU WANT?
The numbers are staggering but true: 95% of consumers watch videos to learn about products and services before making a purchase[1]. In fact, video content accounted for 73% of all web traffic in 2017[2]. That means that no matter what your business provides, the overwhelming majority of your potential buyers are watching videos to research your products and services. Are you prepared?
It is clear that video is necessary for brands to succeed, so whether producing content yourself or with a production company, here are 3 things to help you when producing a video for your brand:
HAVE A PLAN OF ACTION
Your videos need to help convert casual viewers into customers, so it is important to have always your end goal in mind. There are countless case studies of videos failing because creative ideas/execution took precedence over strategy: Kendall Jenner’s Pepsi commercial is probably the most famous example of this. Make sure you have a plan of action that outlines your main objectives, who you’re talking to, and how you will measure success.
TELL A GOOD STORY
A good story will connect your brand, your products, your services to something more meaningful for the consumers. Good stories move beyond delighting consumers; they stick in the brain–glued there by emotion. And because you may only have one chance to get your message across, you need to make sure it is memorable. People will forget your sales pitches, but they will remember your stories.
SET REALISTIC BUDGETS
As a marketer, you need to judiciously spend your marketing budget on efforts that provide results. A solid strategy will help you quantify your goals, and a good story will help you accomplish them, but if your expectations do not align with your budget, ROI’s are difficult to prove. You need video production that works well within your budget that delivers the results you expect.
Whether you need to sell products online, drive foot traffic to your store, grow brand awareness or generate qualified leads, it’s clear that video production needs to be an integrated part of your marketing strategy. If you need help, let us hear from you. We’d love to talk with you about how to get the most out of your video production.
