Alliance Texas — The Human Element

This year marks the 25th anniversary of AllianceTexas, the 17,000-acre master planned development providing more than 30,000 jobs and $50 billion in economic impact. Hillwood Alliance was honored at the annual State of the County luncheon earlier this month, where the video below premiered.

We partnered with Hillwood to create a spot that showcased the vision, growth and success of AllianceTexas by combining strong visuals of the development with a story that demonstrated why the project has been so successful.



Director: Greg Beck
Writer: Tina Stovall & Greg Beck 

The video required a ton of footage from all over the area to showcase the wonderful elements of life at AllianceTexas. Our creative challenge was marrying all that footage with a compelling message and story line. This project was incredibly fun to work on and we’re thrilled to have partnered with Hillwood in the process.