THE MOST IMPORTANT THINGS TO CONSIDER WHEN SELECTING A PRODUCTION COMPANY
Advertising agencies and brands need a video production partner who is reliable–one that plans smart, works hard, and executes fast. Outside of price and location, we’ve found there are a few things most agencies and brands consider while vetting possible partners. Here are the 5 key things to consider when looking for a commercial video production partner:
PRODUCTION GUARANTEE
Timelines are tight and you have one shot to get this right. You need to deliver a big win — a video that captures your vision and wins approval — so we believe production companies should remove as many hurdles as possible. Looming deadlines and budgetary restraints should not get in the way. To ensure your peace of mind throughout the process, we believe commercial video production companies should provide guarantees that communicate trust and a shared commitment.
CLEAR, CONSISTENT COMMUNICATION
Knowing that your vision is clearly communicated and clearly understood by the entire production team is critical. Clear and consistent communication ensures that all bases are covered, all questions are asked, and that every element of your project has been considered and accounted for. We believe production companies should provide regular communication throughout the production process to alleviate confusion and ensure success.
PROFESSIONAL PRODUCTION SERVICES
You shouldn’t have to hold your production company by the hand. An ad agency’s job is to deliver the creative vision promised to the client, and a video production company’s job is to execute that vision seamlessly with little surprises. And we believe a production company should understand every project’s needs from startup local brands to multinational advertising agencies. Regardless of project scope, your video production company must think through all production details to ensure a professional, comprehensive production.
TALENT & EXPERIENCE
A trusted process and professional experience only matter if your video production partner has a diverse and talented roster of directors. A great director can see the future, capturing intangible concepts and bringing them to life on the screen. We believe all writers, directors, animators, cinematographers, and producers associated with your project should have dominant creative intelligence sustained by expansive experience.
COMMUNITY & CULTURE
Video production is your chance to see your ideas become a reality–you should enjoy the process. We believe a commercial video production partner should provide a positive culture on set and an overall fun experience that makes you look good in front of your client or boss.
ABOUT RED PRODUCTIONS
Red Productions makes beautiful, compelling videos that clearly communicate critical brand messaging. We’re a collection of writers, producers, directors, cinematographers, editors, and marketers, and we all trust in the power of good narrative and its ability to capture audiences’ attention. We’ve been bringing client’s stories to life for 13+ years and we’d love to learn how we can help you produce your video.
