Happy Opening Day!
Baseball season is officially upon us and we’re buzzing with excitement. Our friends, the Texas Rangers, are setting their sights on an incredible season, and we are thrilled to be their biggest fans. In honor of Opening Day, here are our five favorite videos we made for the Texas Rangers that hit it out of the park.
Rival Ad Campaigns
As we all know, the COVID-19 pandemic threw a bit of a curveball (or should we say, a slider?) into our daily lives. During lockdown, we had to get creative — luckily for us, creativity is our specialty. We might not have been able to do any physical production, but that did not stop us from rolling out 4 videos for the Texas Rangers Rivals Campaign. And, boy, did we have a lot of fun with these!
The Rivals Campaigns targeted the Rangers’ four divisional opponents: the Houston Astros, the Los Angeles Angels, the Oakland A’s, and the Seattle Mariners. There’s a lot of things we could say about these teams, but we’re nice people… and we just so happen to be pretty funny (humbleness still needs some work, though). So, we took the humorous route. We poked fun of each team in a totally obscure way that no one saw coming.
These videos were entirely made out of stock footage or videos our team took at our own house during lockdown. Our editor, Sam, dove headfirst into the thrilling realms of creative madness. These videos are post-production gold. And oh yeah, it won an Emmy!
Turn The Page
Feast your eyes on the brilliance of poet Black Ceasar, delivering spoken word like a piece of cake. “Turn The Page” is about closing the door on the Ranger’s 50th season and looking forward to a promising future. If you can’t already tell, we are very excited to witness the Ranger’s success in its 51st season.
If you’re a sports fan, you know that giveaways are a big deal. Whether it’s a bobblehead, a t-shirt, or even a hat, fans love free swag. That’s why the Rangers decided to give away the most sizzling hot sensation of the season, oven mitts! What better way to promote such a unique giveaway with an absolutely ridiculous infomercial-style video complete with cheesy graphics and over-the-top acting. Experience the unparalleled thrill of snagging a free Rangers oven mitt and brace yourself for this mind-blowing video! Trust us, your life will never be the same.
50th Anniversary Anthem
The Rangers celebrated a big one last year– 50 years. These legendary ballplayers have hit countless home runs, scored epic victories, and inspired millions across the Lone Star State. From their early beginnings to present day, they’ve left a huge mark on the history books of baseball and the great state of Texas. We were thrilled to celebrate this milestone with this video directed by Joe Harris. Here’s to 50 more!
2019 Branding Release
When the Rangers unveiled their new uniforms in 2019, we knew that we had to create a video that did them justice. We’re talking sick, sick threads here. Not only do these guys know how to play baseball, they also know how to strut their stuff. It was like we had front row seats to the fashion show of the year. This was an overnight edit project; we shot on a Wednesday and released the final Thursday morning.