The “You’re Ready For This” TV commercial we produced last year for Tyler Junior College won a Grand Gold award in the PSA/Commercial Spot category at the 2015 CASE Circle of Excellence Awards.
CASE (The Council for Advancement and Support of Education) is a professional association serving educational institutions that hosts an annual competition honoring the best in higher education advertising and advancement.
This year, 629 higher education institutions, independent schools and nonprofits worldwide submitted more than 3,000 entries in 100 categories for consideration in the CASE Circle of Excellence awards program. Judges gave 285 bronze, silver and gold awards. Only 14 institutions received the top prize of a grand gold award.
“Tyler Junior College’s recognition is significant for two reasons,” said Paul Heaton, director of the CASE Center for Community College Advancement, CASE’s component dedicated to community colleges.
“First, grand gold awards are only presented when an entry is considered to be truly exceptional. Second, there were 35 other entries in this category – most from large four-year institutions that have larger budgets and staffs than community colleges. The judges noted that TJC went above and beyond in creativity and uniqueness.”
The spot, written by Tina Stovall and directed by Andrew Disney, was intended to grab the attention of the target audience early, then give them something they didn’t expect.
“In the spot, we wanted to compress the first 20-something years of someone’s life into 60-seconds,” said Disney. “It needed to be fun, poppy and move at a break-neck pace.”
In the Advertising Campaign category, TJC’s 2014 campaign, also titled “You’re Ready for This,” tied for silver with the University of Baltimore.
We at Red Productions would like to thank the awesome team at TJC for letting us partner with them on this project. We’re also excited to unveil the new 2015 spot later on this summer.
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Below is a breakdown of the categories/winners:
PSA AND COMMERCIALS
Grand Gold
You’re Ready for This 60-second TV Spot
Tyler Junior College
Gold
Generation Y: BYU Message 2014
Brigham Young University
Silver
“We If” Commercial
University of Oregon
Bronze
Licensed to Learn: How Georgia Tech Licensed Merchandise Supports Students
Georgia Institute of Technology (aka Georgia Tech)
You can see all the winners here.
