At Red, we have the pleasure to work on cool projects with cool people that support amazing causes, and Stomp’s new anti-bullying PSA is a fantastic culmination of that work. In partnering with Agency Forza Migliozzi, we were able to work on a powerful new national spot.
As described by the Los Angeles Egotist, “the spot focuses on the beauty of blue as a catalyst to change bullying behavior, create awareness and unify us all to stand up against something that touches so many lives.” The goal, according to Michael Migliozzi, was to “create a spot with positivity to show that there can be an end to bullying if everyone is truly aware of it’s severity and widespread fallout. Blue Shirt Day® World Day of Bullying Prevention™ is a way to stand unified.”